Advertising Rubric

Objectives: All groups will create a three dimensional poster and one of the following: webpage, radio commercial or skit.

All groups must submit scripts, storyboards or rough drafts of the advertisements. See Ms. Arellano for approval and storyboard sheet.

Students who achieve highest amount of points based on the requirements of the rubric will have their work displayed on the team website or on campus and will receive extra-credit points towards the final project grade.

Poster requirements:

· Three dimensional-includes length, width and height. (No larger than 2’ x 1’ and no smaller than 11” x 14”

· Includes a propaganda technique.

· Has the What, When, Where and Why of the conference.

· Includes text, color, graphics and pictures. Include captions for all pictures and relevant graphics. Optional: artifacts.

· Meets the standards on the rubric

Webpage requirements:

· Includes a propaganda technique.

· Has the What, When, Where and Why of the conference.

· Includes text, color, graphics and pictures. Include captions for all pictures and relevant graphics.

· Must include navigation links or buttons and includes link to the team website-recycle index page.

· Use of non-copyrighted material (pictures, graphics, sounds, etc).

· Color, animated graphics and scripts enhance the webpage and are not distracting.

· Include contact information of the Webmaster and date of last update.

· Submit a 3.5-inch floppy, cd-copy or 100 MB zip disk and URL of uploaded site.

Radio Commercial requirements:

· Includes a propaganda technique.

· Has the What, When, Where and Why of the conference.

· Audience is able to comprehend the commercial or skit.

· Audio is clear of distracting noise and the audience is able to hear the characters clearly.

· All members should have a speaking part.

Skit requirements

· Includes a propaganda technique.

· Has the What, When, Where and Why of the conference.

· Has appropriate costumes, set or props.

· Written props are legible and readable by the audience.

· Audience is able to comprehend the commercial or skit.

· Audio is clear of distracting noise and the audience is able to hear the characters clearly.

· All members should have a speaking or acting part.

Standard	Poor	Fair	Good	Excellent
Identify, organize, plan, and allocate time, money, material, facilities, and human resources to accomplish a task.	Group did not submit script, storyboards or drafts of advertisements. Student accomplished the advertisement.	Groups submitted parts of a script, storyboards or drafts of advertisements. Student accomplished the advertisement	Groups submitted typed script, storyboards and rough drafts of advertisements. Students used these plans to accomplish the advertisements.	Groups submitted typed script, storyboards and rough drafts of advertisements. Students used these plans to create exemplary advertisements.
Writing-Demonstrate control of standard conventions.	Grammatical and/or spelling errors present which make meaning unclear.	> 5 minor spelling or grammatical errors that do not detract from meaning.	1-4 minor spelling or grammatical errors that do not detract from meaning	No spelling or grammatical errors.
Rhetoric-Select and use delivery style to achieve desired audience response(s).	Advertisement has no identifiable propaganda technique and does not state What, When and Where.	Advertisement is missing two or more elements (either a propaganda technique or information on What, When, Where)	Advertisement is missing one element (either a propaganda technique or information on What, When, Where)	Advertisement has an easily identifiable propaganda technique and clearly states What, When, and Where.
Composing processes- Use writing processes and strategies appropriately and as needed to construct meaning and communicate effectively.	Advertisements does not appeal and convince readers why they should attend the conference.	Advertisements appeals or convinces all readers why they should attend the conference. An appealing or convincing element is missing.	Advertisements have some appeal and partly convince readers why they should attend the conference.	Advertisements appeals and convinces all readers why they should attend the conference.
The ability to recognize and produce quality performance and quality products	Product shows potential. However created with no thought or effort. Little visual or audio appeal. The medium does not meet any of the requirements.	Product created with thought and/or effort. Some visual or audio appeal. The medium meets some of the requirements.	Product shows thought or effort. Has visual or audio appeal. The medium meets the minimum requirements.	Product is created with thorough thought and effort. Appeals visually or auditory. The medium exceeds the requirements of each medium.
Students develop skills and attributes that are critical to a person’s ability to successfully navigate the world in and out of school, at work, and at home: thinking and reasoning skills, personal qualities, skills for managing resources, interpersonal skills, skills for managing information, and skills and knowledge related to systems.	One member of the group worked on the advertisement. Other members had no input or did not contribute to create the medium (poster and, web page or radio commercial or skit).	One person dominated the input and creation of the medium (poster and, web page or radio commercial or skit). Other members did what the dominating person requested.	Advertisement was a collaborative and cooperative creation of the members in the group. All group members did not have an equal part in putting the advertisement together. Most members performed or created the medium (poster and, web page or radio commercial or skit).	Advertisement was a collaborative and cooperative creation of the members in the group. All group members had an equal part in putting the advertisement together. All members performed or created the medium (poster and, web page or radio commercial or skit).