Newsletter Assessment

Rubric Criteria: 1 = Poor, 2 = Average, 3 = Excellent

 

Criteria

1
2
3

Layout

Newsletter lacks balance between text and images.

Attempts to balance use of graphics with text.

Layout of graphics and text is balanced with visual evidence of more planning and organization.

Masthead/Banner

No logo. Name of newsletter not distinguished from rest of text in size.

Title of newsletter in largest print on page; no logo.

Use of logo with name of newsletter in largest size text on page.

Formatting

One column.

Two columns.

Three columns; more planning and organization evident.

Font and Size

Font is too fancy and too small to read comfortably.

Font and size of text are simple and easy to read.

Font and size of text are easy to read and encourages the viewer to read on.

Graphics

Uses text only, no graphics or graphics overdone, no captions for photos.

Uses one graphic per page with caption as appropriate.

Uses two or more graphics per page, appropriately placed, with captions as needed.

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